Audience

-

My mood board


 

Producers and institutions will have a typical audience member in mind when they create then text.

Demographics - Audiences are identified in term of their social class, age, gender, nationality, ethnicity, relationship status, family.

Psychographics -  Audiences are identified by their motivation and needs, desires, aspirations, like, dislikes, comments, value.

Young and Rubicams 4 C's

Mainstreamers - largest segment. Seek security in conformity and buy established brands.

Aspires - Motivation is to status. They buy smart, high tech and high fashion goods.

Succeeders - Climbed the ladder and now want to keep control of what they have

Reformers - Want to make the world a better place. 











Comments

Post a Comment

Popular posts from this blog

Mindmaps

-
Image
Definition of Mind Map A mind map is a diagram in which information is represented visually, usually with a central idea placed in the middle and associated ideas arranged around it. It is usually colourful, stimulated with images, wide and broad filled with loads of ideas. Definition of Spider Diagram A spider diagram organizes and displays data in a logical, visual way. As a mind map, it contains the main concept arranged in the middle of the diagram, but without images or colours, just your ideas alone. Its like a little draft to craft your ideas down quickly. Video that explains  mind maps Video that explains Spider Diagrams My example of a mind map:
Read more

Blog Evaluation

-
What is an Evaluation? An evaluation is to pick out what you achieved well and what you can improve on in your work. Peer feedback: Maybe add a little bit more to it like a power point   Well organized , very interactive   EBI: change home image to something related to post .   WWW: The PowerPoint works fine and so do the links. Keeps the audience interactive   EBI: Needs More information and bread   WWW: good power point and screenshots   EBI: needs a little more information   WWW: Working links nice PowerPoint   EBI: Add more to PowerPoint. WWW: very interactive with letting ur users visit other sites like yt etc. Good that your blog pages are organised EBI: change this to your own writing BCEs u can tell it s copied. CONCLUSION: I agree that that some of the text is copy pasted and that the background should be relevant to the post. I shall work on that next time. My honest self - evaluation is that I have made a good attempt on this blo...
Read more

Investigating Moodboards

-
Image
  What is a Mood board? Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that's representative of the final design's style. Mood boards can be used for  creating brand designs, product designs, and pretty much any other type of design project .  Mood boards can help designers to figure out how to create unified styles or themes for a design project. The key elements for Mood boards are: Develop a Creative Concept Beyond Aesthetics. Select a Consistent Colour Palette That Represents Your Project. Choose a Typography Series for Every Written Piece. Create Textures and Prints According to Your Colour Palette. The purpose of a mood board allows you to collect thoughts, ideas, colour scheme and moods in one place. Visual concepts are a constant source of inspiration, the huge motivators that make you feel empowered. Examples:
Read more